Your Leadership Updates for February 4, 2025


Staying Connected with Sinogap Solutions

New year, new office!

What We Have Been Up To

Kicking Off 2025 with a Bang!

Big things are happening, and we’re starting the year on an absolute high note! Our team has been growing steadily, and we decided it was time to invest in ourselves—so we got a brand-new office!

While we mastered remote life, there’s just something special about coming together in person—brainstorming big ideas, sharing laughs, and strengthening our team bond. And honestly, nothing beats the magic of spontaneous collaboration.

So, where’s our new HQ? We’ve set up shop at The Workup—a coworking space in the heart of downtown Edmonton (10055 106 Street, 10th floor). This place is amazing! Stylish meeting rooms, comfy common areas, unlimited coffee or tea, and bottomless fizzy drinks. Oh, and did we mention the Pac-Man machine? 🕹️ Let’s just say, some of us are rediscovering our long-lost arcade skills (or lack thereof).

Want to check out our new space? Send us an e-mail to set-up a time to swing by—we’d love to see you! Whether it’s just to say hi, for a brainstorming session, or to facilitate a workshop for your team, coffee or tea is on us :)

Upcoming Opportunities

Our next cohort of Woman Up! is here!

I still remember the early days of developing this program (back in January 2020) when I enlisted the support of a friend and colleague, Dr. Lisa Cook, whom I deeply respect and admire. She made the time to help me refine my rough framework, gave me feedback, and most importantly, inspired me to believe I could do it.

That’s what Woman Up! is all about—taking that same magic, that support, that belief in each other—and expanding it to a community of women who come together to learn, lead, and lift each other up.

If you’ve been thinking about joining, now is the time. Don’t hesitate—you deserve to invest in yourself!

📅 Cohort 7: March 18 - May 6, 2025
🔹 Save 15% with code WomanUp15 before March 7th

If you're curious about the incredible impact our last cohort had on participants, check out our Impact Map Infographic—it's packed with insights and highlights!

Something exciting is coming… and you won’t want to miss it!

This June, we’re hosting an in-person Woman Up! Experience at our brand-new office! 🎉 We’re taking some of the best content from the program and making it even more powerful—this time, with a hands-on, real-world focus.

Just picture it: alumni and new participants coming together, sharing experiences, and building an incredible community face-to-face. Sounds pretty amazing, right? We think so too! Stay tuned for all the details—you’ll want to mark your calendar for this one!

Leadership Insights

DEI is Shifting

Over the last month, I’ve been hearing a lot about diversity, equity, and inclusion (DEI)—but not in the way you’d hope. Companies and even the U.S. government seem to be sprinting away from anything that sounds or looks like DEI. It’s like watching a fire sale, but instead of clearing out old inventory, they’re tossing aside initiatives that actually matter.

So, let’s talk about it. In the next couple of weeks, I’ll be a guest on the Quiet Professional Podcast to dive deep into this topic. The host even mentioned that not many guests (actually none) have wanted to touch this conversation. But me? I say, bring it on.

Recently, I came across an incredible HBR article that hit home on why most DEI programs fail—and more importantly, what we need to do to make them better and sustainable. It reinforced exactly why I founded Woman Up! in the first place: because gender inequity is still deeply embedded in male-dominated industries. Woman Up! isn’t just about raising awareness—it’s about real solutions, real strategies, and real change that women, allies, and organizations can work on together to create workplaces that are truly empowering for everyone.

Let’s be clear: championing women doesn’t mean men have to lose. I’ve never believed in teaching inclusion as a zero-sum game. Inclusion is about expanding opportunities, not taking them away from others.

Back in 2020, when DEI was the hot topic, I had fellow consultants tell me I should pivot my entire business model to be DEI-focused. I flat-out refused. Why? Because I was already doing the work—just not the way many others were.

I never bought into performative DEI—the kind that floods training materials, websites, and marketing with buzzwords but lacks real impact. I didn’t push for one-off training that wasn’t aligned with business goals or failed to provide real behavioural shifts. Instead, I focused on real, transformative leadership—helping individuals and organizations create sustainable change without blame and shame.

Yes, we have tough conversations in our workshops—about power, privilege, and the different ways they’re perceived based on life experiences. But we foster these discussions in a way that encourages honest dialogue, humble inquiry, and motivational listening. Because at the end of the day, if leaders can’t have these conversations in a safe learning space, how will they ever navigate them in the workplace without triggering an HR nightmare?

DEI is evolving, and we’re standing at a major turning point. I’d love to hear your thoughts on where things are headed.

Want to dive deeper?
Read the HBR article (trust me, it’s worth your time): Read here
Tune in to my upcoming podcast episode on the Quiet Professional Podcast—more details coming soon!
Check out this past episode on diversity hiring vs. a diversity hire: Listen here

Let’s keep this conversation going—because this work isn’t over. Not even close.

Once again, thank you for your ongoing support and for being a part of our community. We look forward to continuing this journey together!

With much gratitude,
The Sinogap Solutions Team

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